The Backpack Comeback and My Obsession with the Olsen Twins

A couple months from now I will be in Japan, a trip we’ve been looking forward to for so long it doesn’t actually feel real. We have a lot of planning to do still, but at the moment I’m choosing to focus all of my attention on one task: Finding a stylish backpack. One to hold all my travel essentials during the trip, and then my everyday junk in real life.

If you recall, baby backpacks were the thang in the 90s. I have a theory that backpacks fell out of favor in the early 2000s (lost to the messenger bag) but now the Olsen twins, princesses of the 90s, have created a surge to bring them back.


I am fascinated by the twins. “You got it, dude,” and “Oh puh-lease,” are like, ingrained in my psyche. Now they’re these full-blown designers who love fashion so much they literally engulf their itty bitty bodies in it. And they’re not sorry. Ashley and Mary Kate don’t care about looking “cute” or “classic” or “cinching in their waist,” they are DED-I-CATED to fashion.

And the twins love a good backpack.


That alligator number by The Row costs $39,000. Yeah no, that comma is in the right place. A few months ago the alligator backpack morphed into an even more expensive bag with pharmaceuticals glued all over it:


It kinda makes you question what world we live in. Those Olsen twins!

All this is to say, I want a backpack. Maybe one of these?


1. Alexander Wang  | 2. Nasty Gal 3. Nasty Gal  | 4. ASOS  |  5. DVF  |  6. Top Shop

Guess what? Politeness week is OVER,